A campaign to generate a buzz for Dundee and the opening of V&A Dundee has received an international accolade.
V&A Dundee had a £75 million economic impact across Scotland in its first year after opening, according to new independent research.
A “fresh and ambitious” strategy to grow the £1billion tourism industry across the Tay Cities Region has been launched.
The Tay Cities Region Tourism Strategy 2019-2024 – the first of its kind in the region – was endorsed by members of the Tay Cities Region Joint Committee at a meeting in Perth.
Members were told that day visitors spend £603million per year in the area, while overnight visitors contributed £433million to the economies of Perth and Kinross, Angus, Dundee and north-east Fife.